The phoenix is the perfect symbol to help inspire and remember the loved ones we have cared for over the past four decades. As many know, this mythical creature is known to rise from its ashes in regeneration. With strong wings to soar to great heights, and it represents a new life filled with opportunity. A sign of divinity and immortality, it also reminds us that the spirits of our loved ones can remain in our hearts forever.
Millions of individuals have come to recognize the power and beauty of Alex and Ani’s creations and the positive energy that comes with wearing them. Our work also empowers the individuals and families we help, as we allow them to face their final days with dignity and comfort. Together this new partnership will enlighten others to our shared missions.
We thank them deeply for this unique gesture, and look forward to seeing so many people who recognize the importance and strength of our organization wearing this charm.
Posted by Diana Franchitto